By Brian Bielanski, Editor

ALTON, Va. (RacingWire) – There is a bounty on their heads... or maybe on their car... or how about the team. Grand-Am has offered up a $25,000 bounty or bonus to the team that ends the No.01 Ganassi team's six race win streak.

The streak dates back to the August 2010 race at Watkins Glen. Since then Scott Pruett and Memo Rojas have clicked off six straight victories including a win at the series biggest race, the Rolex 24 at Daytona.

Promotional schemes are nothing new in motorsports. One of the most memorable was the Winston Million. A bounty on one team isn't unheard of in short track racing... but for road racing it's something new.

Mark Raffauf, Grand-Am's Managing Director of Competition said of the bounty, “It's kind of a fun thing to tell out paddock and the world, look we've got somebody out there... he's obviously successful here, he's successful in IndyCar and he's done pretty good in stock car racing lately... these guys are the people you should try to emulate... here's a little extra.”

Chip Ganassi thought the idea was fun and gave his blessing.

“I really think it's an incredible statement,” said Scott Pruett, driver of the No.01 Ganassi BMW,.”for what we've achieved as the Ganassi/Telmex/BMW team and all the success and all the race wins. I think it was a fun thing to do to generate some excitement. I've done so many interviews leading up to this race about the bounty and what's going on. It's been incredible.“

The teams trying to beat the Ganassi boys have embraced the challenge. Darren Law, driver of the No.5 Action Express Porsche said, “we all want to beat them anyway, the bounty just makes it all that sweeter. It's actually really cool because if you take the amount of the bounty and all the incentives for the Continental Tire program it's over $50,000. That's unheard of in sports car racing so it's cool they do things like this.”

Wayne Taylor owner of the Sun Trust Racing No.10 and one of the elder statesmen in the paddock doesn't think it makes much of a difference. “I think everybody races to win,” said Taylor. “I don't think it changes anything really. Obviously we always want to win more money but it doesn't change the approach in how we do it, because really at the end of the day it's really all about winning.”

If the Ganassi team wins this Saturday at VIR the bounty will remain until someone knocks them off the top step of the podium.